ASDA empowers employees and enhances customer experience with Microsoft Surface Copilot+ PCs | Microsoft Customer Stories
Empowering employees drives better customer outcomes. This customer story highlights how ASDA uses Microsoft Surface Copilot+ PCs to enhance both experiences. Read the story to see how these AI-powered devices transform productivity with built-in Copilot and intelligent Windows features. Contact Service Desk Group LLC to discuss how your customers can achieve similar success.
What motivated ASDA's digital transformation?
ASDA aimed to modernize its operations and equip employees with advanced digital tools to enhance efficiency and customer service. The company recognized the need for agility and a digital-first approach to improve collaboration and optimize service delivery.
How did ASDA implement the new technology?
ASDA partnered with Microsoft and Computacenter to facilitate a large-scale technology shift. They successfully migrated 18,000 users, 700 mailboxes, and 4,000 SharePoint sites while deploying over 8,000 Microsoft Surface devices within 130 days, with Microsoft providing essential guidance throughout the process.
What benefits has ASDA seen from this transformation?
The deployment of Microsoft Surface Copilot+ PCs has transformed ASDA's operations, enhancing collaboration among teams and ensuring products reach shelves on time. Employees feel empowered with the right tools, which has contributed to better service delivery and overall customer satisfaction.

ASDA empowers employees and enhances customer experience with Microsoft Surface Copilot+ PCs | Microsoft Customer Stories
published by Service Desk Group LLC
Being born out of a 35 year old global consultancy group we had established very close partnerships with the world’s leading manufactures, trailblazers, innovators and vendors and still today we sit on many customer advisory boards giving the customer perspective.
We are experienced professionals with many years of experience in IT security, network operations, IT engineering and Service desk.
With relationships with all the major vendors and distributors we are able to source and procure equipment for your organisation.
Our relationships gives us access to road-maps, senior resource and preferential pricing. We have vast experience in the enterprise space having setup systems and security in over 25 countries along with the challenges that brings. In addition we have solved IT problems for small and medium customers. We have discussed technology solutions with financial institutions and have enacted Cyber Incident Response for small companies. Large or small we have the experience to help you.
Some of the services we provide are in these following areas:
Cyber Security – Security Operations, System hardening, Penetration testing, Patching, Cyber Insurance, Security applications
Network Operations, Network hardware, Troubleshooting
Service Desk – Level 1 & 2 both human and AI assisted
Equipment financing and re-financing