Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
Organizations across industries are finding new ways to use AI to enhance operations and elevate customer experiences. This customer story showcases how Holland America Line used Microsoft Copilot Studio to build an intelligent agent that helps travelers make better, more informed purchasing decisions. Read the story to see how AI can bring greater efficiency and personalization to your customer experiences, and contact Service Desk Group LLC to discuss how to create similar value for your business.
What is Anna and how does it work?
Anna is a virtual agent developed by Holland America Line using Microsoft Copilot Studio. It acts as a digital concierge on the company's website, providing personalized support to new and existing customers as well as travel advisors. Anna handles thousands of conversations weekly and is designed to assist with booking new cruises, adding services to existing bookings, and answering a wide range of general questions.
How does Anna improve customer support?
Anna improves customer support by providing 24/7 availability and addressing a diverse array of customer inquiries with natural language, similar to a live agent. This has led to a strong resolution rate and is expected to reduce the number of basic informational queries directed to contact center agents, ultimately streamlining the customer journey.
What are the future plans for Anna?
Holland America Line plans to expand Anna's capabilities by integrating additional features such as booking excursions, spa services, and drink packages. The agent will also be introduced in markets outside the United States, including Australia, Canada, and the United Kingdom, with market-specific information to enhance the customer experience throughout their journey.
Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
published by Service Desk Group LLC
Being born out of a 35 year old global consultancy group we had established very close partnerships with the world’s leading manufactures, trailblazers, innovators and vendors and still today we sit on many customer advisory boards giving the customer perspective.
We are experienced professionals with many years of experience in IT security, network operations, IT engineering and Service desk.
With relationships with all the major vendors and distributors we are able to source and procure equipment for your organisation.
Our relationships gives us access to road-maps, senior resource and preferential pricing. We have vast experience in the enterprise space having setup systems and security in over 25 countries along with the challenges that brings. In addition we have solved IT problems for small and medium customers. We have discussed technology solutions with financial institutions and have enacted Cyber Incident Response for small companies. Large or small we have the experience to help you.
Some of the services we provide are in these following areas:
Cyber Security – Security Operations, System hardening, Penetration testing, Patching, Cyber Insurance, Security applications
Network Operations, Network hardware, Troubleshooting
Service Desk – Level 1 & 2 both human and AI assisted
Equipment financing and re-financing
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